Pay-Per-Click (PPC) is an online advertising method where advertisers pay a fee each time their ad is clicked. Essentially, it's a way of purchasing visits to your website rather than earning them through organic methods such as search engine optimisation.

Search Engine Optimisation (SEO) involves improving a website's visibility on search engines like Google, Bing, and Yahoo. Struggling to understand the complexities of Search Engine Optimisation (SEO) - look no further.